 |  |  |  |  |  |  |  |  |  |  |
 | ||||||||||
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||
Coldwell
Banker Previews
|
Previews |
Sotheby's |
Christie's |
| Largest Broker
in US with over 3400 offices (180 Florida offices) |
21 Company owned offices worldwide | No company owned offices |
| ColdwellBanker.com
and floridamoves.com – 10.5 million Property viewings per month on websites |
Brochure Information Display System in 60+ locations worldwide | Developing Brochure Display System |
| TV Advertising
in aggressive time schedules on ABC,CBS, NBC, ESPN, Discovery, Lifetime, TLC, FoodNetwork, A&E and Biography |
No TV Advertising | No TV Advertising |
| International Advertising through select, high-end Publications | Local Broker Responsibility | Local Broker Responsibility |
| Real
Estate Publication: Previews Exceptional Florida Properties (quarterly) Real Estate Buyer’s Guide (13 times/yr) DuPont Registry – Real Estate Only (100,000 copies) Wall Street Journal – 9 Global Editions(2.3 Million Subscribers) Unique Homes 32+ pages 6 times/yr. |
Real
Estate Publication: Limited Real Estate section inArt/Auction Magazine Wall Street Journal – NE Region only Not Available |
Real
Estate Publication: Christie’s Great Estate Magazine Not Available |
| In-cabin Cruise Ship Television on all RoyalCaribbean and Celebrity Cruise Ships (8640 Showings/month) | Not Available | Not Available |
| Referral
& Relocation: Coldwell Banker represents 70% of all Fortune 500 Relocating Executives Largest Referral & Relocation network in US |
Referral
& Relocation: Limited Art & Antique Collectors who may be looking for property Office Referral network only |
Referral
& Relocation: Limited Art & Antique Collectors who may be looking for property Office Referral network only |
| 70 year Real Estate Track Record | 25 years in Real Estate | Not Licensed as Broker |
| Preview’s Program available to Qualified, Certified Agents only | Available to all agents regardless of qualifications & experience | Available to all agents regardless of qualifications & experience |
| Preview’s marketing/advertising included in Brokerage Fee | Increased Brokerage Fee or marketingcost to seller | Magazine advertising only |
| 54% of Worldwide Luxury Properties sold by Coldwell Banker | Dominates in limited, select markets only | Limited Luxury Market Share |
| Property Brochures available in 24 hours | 3-5 week turnaround for Property Brochures | Local Broker Responsibility |
| Offices in 35 countries | Offices in 15 countries | Offices primarily in North America |
| Full Service National & International Company | Limited Services provided by Local Broker only | Limited Services provided by Local Broker only |
|
|||||
