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Stu Berger’s Marketing Plan

The Most Effective Marketing Plan in Real Estate!

"Selling Residential Real Estate in today's complex market requires knowledge, creativity, experience, enthusiasm and the financial ability".

1. Video Tour Of Your Property – I will have a professionally photographed video tour of your home placed on the #1 Real Estate Web Site, REALTOR.COM. Your property will also be placed on Coldwellbanker.com and Floridamoves.com. Over 70% of homebuyers start their home search on the Internet.

2. Buyer’s Guide Homes Magazine-Your property will be advertised in our buyer’s guide magazine, which is available at over 1,600 locations including most Publix stores in South Florida.

3. Your Own Hotline-I will record a message featuring the highlights of your house for potential home buyers to call 24 hours a day, hassle free to get more information about your property.

4. Your Property Advertised in 11 Languages-I will place your property on IMMOBEL.COM; it will be promoted in 11 languages across South America and Europe on this web site.

5. Direct Mail to your neighborhood-I will mail a Full Color brochure promoting your property to every home in your neighborhood; the friends and relatives of your neighbors are top prospects for your home.

6. Easy Communications with me-I offer my direct line, which is forwarded to my cell phone, in all of my marketing. I usually have it on 9:00 to 9:00 every week day and 10:00 to 6:00 on Saturday and 12:00 to 5:00 on Sunday. I believe my business like a owning a store, if the store is not open a sale can’t be made, therefore if someone is interested in a property I have listed they, will be able to talk to me right away.

7. Honest Feedback-After each showing

8. Toll Free # For Buyers-I have a personal toll free phone number where all calls go directly to me. Studies have shown that out of state buyers will call a toll free number first when calling long distance.

9. My Focus On Selling My Listings First-The way my marketing system is set up is to direct all buyer calls to me because I have more interest in your home than any other Realtor.

10. Enter Your Property Into The MLS System-The MLS is a very powerful tool that exposes your house to over 29,000 Realtors.

11. Show your property only by appointment- Additionally, I will handle all inquiries personally, to provide the best opportunity for a sale.

12. Loan money to your potential buyer- Loan money to your potential purchaser, through Coldwell Banker Mortgage Brokerage Services.

13. Past Clients-I market my new listings to a large database of past clients on a monthly basis.

14. Coldwell Banker Yard sign-I place a Coldwell Banker yard sign in your front that has my Direct Line number on it. I have sold many of my listings because of people calling me from the yard sign

15. Home Enhancement Guide-You will receive a copy of our 16-page booklet packed with proven techniques, useful check-lists and “third party expertise” to help your home stand out above the competition.

16. Certified Relocation Specialist-I am certified to receive corporate relocations from Cendant Mobility, the nations largest relocation company.

17. Pre-Qualify All Potential Buyers-I believe it is of utmost importance to insure that a potential home buyer is pre-approved before a purchase agreement is written on your house. If I am not the selling agent, I always recommend that we get a pre-approval letter from a lender before we take your house off of the market.

18. Negotiating the Best Possible Contract-This is where the rubber meets the road. It doesn’t matter how good the marketing program is, or how many offers you get, if your agent is not a good negotiator not only will you not get the best deal, but often the house won’t get sold. I take pride in this area of my business.

19. Following Through After an Accepted Contract-This is another very important part of the real estate transaction. There are literally dozens of things that can cause a real estate transaction to fall apart. If the agent is not experienced in having closed hundreds of transactions, and having the hands on experience in this area, this could cause a fall out at the last minute.

20. Recommended Improvements-I will recommend what items need to be repaired or cleaned up to ensure a fast sale of your property.

21. Attend the Closing -I will personally attend your closing to help with any list minute details.

Stu Berger
305-936-9000

stu@stuberger.com

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The Real Estate Information Center
office 305/936-9000 | toll-free 800/848-1940
eMail
info@StuBerger.com